Author: Sally Kent

Components of SEO Strategy

SEO refers to Search engine optimization.  It is the number of processes and techniques that are adapted to ensure that your website gets enough traffic on the organic search engines that are popular among those who use the net. When you are on an SEO campaign, you need to be aware of its components which include both on the page and off page SEO activities.


What is on the page and off page SEO?

This is the two main features that the search engines use to compare and evaluate your website against other sites on the web. Both have a crucial role to play, but they are actually quite opposed to each other when it comes to determining means to improve search engine rankings. Are you searching for digital marketing agency?

 All about on-page SEO 

It is also called the on-site SEO. It refers to the act of optimizing different aspects of your website that you think would enhance your search engine ranking. It is one that you are capable of controlling completely. You can keep making changes to the website by making changes in the elements of your website which include

  • Title tags– An effective title tag would help attract traffic to your website. There are a lot of practices that are considered to be very effective in creating attractive tags and includes putting the targeted keywords in the title.
  • Headings-the headings are easily the longest and largest words on the page. They are, therefore, more important than the page copy, if you are able to incorporate the keywords into the heading, it would be the best thing to happen. But, it is important that the page content matches the title aptly.
  • Alt Text for images– The images in your website must be allowed by your content management system.  This would not be visible to the visitor.  The screen reader software employed by search engines would crawl images in the same way. When the image is described accurately, and keywords are inserted appropriately,  the search engines would be able to understand the page’s content.
  • Page load speed– Faster loading page would enjoy better ranking in SEO. This is because of the better user experience they would be able to provide.
  • Content on the page- Content is very important. You need to ensure that the content you are uploading is helpful to the users, is interesting to read. However, the standards to check the quality of the content varies between different search engines.
  • Internal Linking – On-page SEO is meant for both your target audience as well as the search engine robots.  Internal linking would be helpful for them both.
  • URL-You have to choose the right URL and maintain it unless you intend to redirect the audience to a new and better URL. However, it has to be done only with professional help.

All about Off-page SEO

If the on-page SEO is all about how attractive the website is, the off page SEO relates too how authoritative it is. This is known as Domain Authority. Creating content that is shareable has been considered as the best method to earn valuable links that is essential for improving Off-page SEO. However, it has got to do with following the right processes to buy links and not manipulating it to achieve the same which would result in penalization by the search engines.

Types of E-cigars and the E-liquids for Them

E-cigar is considered to produce the effect of smoking a cigar without having to burn the tobacco leaves. This is possible through the process of inhaling the vapors that are produced by heating the e-liquid in the e-cigars that is vaporized and emitted by the atomizer. Having said that the e-cigar by itself is of different types and the type f device might influence the type of e-liquid you have to opt for.

Types of E-cigars

Types of e-cigars

The e-cigar is the hardware that is used to ensure the efficiency of the e liquid which can be compared to software that works perfectly when supported aptly by the hardware.   The types of e-cigars include those that resemble an ordinary cigar, those that resemble a pen as well as those devices that are called desktop types which include pod or tanker.  While the pen like and cigar-like devices require cartridges of single-use type or a reusable type, you also have e-cigars that come in the pre-filled state meant for a certain period of use. After, the period of use, the e-cigar has to be disposed of. The others including the tanks have to be filled with e liquid for the smoking experience.

Again, you have manually operated e-cigars and those operated with sensors which would activate the battery and the heating element whenever the user sucks the mouthpiece in the e-cigar. There are e-cigars that are classified by the smoking experience they provide as  Mouth to Lung category and Sub-ohm or direct to lung devices. However, the quality of the e-juice, its nicotine concentration, etc has an influence in ensuring an effective vaping experience for which the e-liquid that is chosen should be suitable to the device you intend to use.

E-liquid types

The main ingredients in an e liquid are either propylene Glycol (PG) or Vegetable Glycerin (VG).  Either of these ingredients or a combination of the two ingredients account for about 95% of the e-liquid. The PG and the VG base contribute to a number of factors such as the cloud produced, throat hit,  etc. This would influence the choice of e-liquid based on these factors. The flavorings and the nicotine make up the rest 5%. When the nicotine concentration is less the flavoring would be more, and when the nicotine content is high, the flavoring would be mild. There is a wide range of flavoring including a number of fruity flavors, dessert flavors, chocolate, and menthol flavors and highly creative combination flavors.

While flavoring is you choose is purely a matter of personal preference, it is important to choose the e-liquids with PG and VG concentrations that would be appropriate for use in the e-cigar hardware you intend to use. The mouth to lung devices with high nicotine strength can be used e-juices with hPG or high concentration of PG considering the pleasant throat hit and the pleasant flavoring that would result in an enjoyable experience.  Similarly, indirect to lung devices with large e-juice flow channels and the possibility to adjust the airflow and settings, using e-liquids with high VG is recommended.

Basics About HR internships


People who are recruited as HR either have learned the ways of dealing with people, or they are very much organized and have a better grab in business dealings and matters. The qualities mentioned above are not always enough for all individuals all over the world to get hold of an opportunity to make a  well-established career in the department of human resources and its different other management. These are the two qualities which can give individuals an HR professional job, but these skills cannot lift them as a distinguished personality at the corporate level. There lies superior other qualities and factors that need to be fulfilled as an HR intern to gain stability or to have stability in the big corporate world.

Basics About HR internships

The basic guidelines before selecting HR internships as a career choice

  1.    To stay focused- To stay focused on a particular issue relating to matters that are prevalent throughout the sector is a major requirement for any person doing an HR internship or is a  professional in that field. Apart from positioning oneself well with the department an individual also has to deal with a wide variety of people and interaction with them is of utmost importance. A person doing an HR internship or is a professional is a very judgmental task. To achieve excellence, one has to put in a great potential and labor.
  2.    To be technologically advanced – A job seems to be fun and easier if you have technical knowledge regarding that matter. Effective skills in organization and good background knowledge can make the job swifter than before.
  3.    To be a good orator with clear thoughts – One who can speak well with confidence and deliver a good deal of information to the audience is said to be a good orator. Naturally, it is a good sign of a person doing an HR internship or a professional in that field. This particular skill helps the person a lot when it comes to dealing with clients, sending emails or even discussion important matters among fellow employees or sending emails to people.
  4.    To have an aim – A person doing an HR internship must have an aim or goal in the work field. The aim may be short term or long term, but one should not deviate from it.
  5.    To highlight on data-oriented facts – All individuals pursuing an HR internship must put greater importance in analyzing facts once they become a professional. Having factorial or data related knowledge can provide help in understanding patterns and insights.
  6.    To be flexible – All individual pursuing an HR internship must be flexible. They must implement all the skills which they have learned during their training process. To take a good decision in a time of need is a key factor for all HR interns.


HR internships provide great effectiveness in acquiring appropriate skills that are required in higher levels through their servitude. Being an HR professional is not at all easy. HR must absolutely be clear about the concepts regarding the department. The HR interns have their limits and thresholds, and the consequences of a particular decision taken can have a wide variety inside the place of work.

How To Have Beautiful Hands Every Day?

Do you remember when did you last look at your hands? Before shaking someone’s important? While they were dancing on the keyboard? In an embarrassing moment?

If what you discovered at that time did not please you, we suggest you test these ten beauty gestures to take care of your hands, quite simply!

4 Tips For Pampering And Caring For Your Hands

  1. Moisturize Your Hands!

The hands are particularly exposed to external aggressions (the cold in winter like the sun in summer). All year long, they therefore particularly need to be hydrated.

We advise you to use a moisturizer once a day minimum on washed and cleaned hands. At Maison Royer, we have developed a hand cream based on 30% fresh organic snail slime. In addition to leaving the hands hydrated and protected, it is a formidable efficiency to repair dehydrated skin, victims of scars and crevices. Not to mention this delicious fragrance with notes of almonds, vanilla, and shea!

Take the opportunity to set up a ritual massage, which will both penetrate the cream and relax the skin. And to do you right at the same time!

To make the treatment penetrate, you can also wear cotton gloves after using the cream.

  1. Beware Of Excessive Hand Washing!

You should wash your hands regularly during the day; we can not say that it is terrible in itself. On the contrary, it’s one of the first things we teach kids to do. However, water (oddly) tends to dehydrate the skin.

To overcome this effect, you can put a bottle of moisturizer near the sink, to think about applying after each pass.

  1. Avoid Attacking Your Hands!

Exactly, we were talking about washing hands. When the time comes to dry them, we strongly advise against the use of electric hand dryers, which are very aggressive with the skin, in addition to being noisy! It is true that it is tempting, because fast and useful; but we promise you that opting for a soft towel is just as much, and especially more enjoyable for your hands.

And it’s not just electric hand dryers that attack your hands, think about the sun in summer and the cold in winter! To protect them from these natural aggressions, we avoid too much exposure to the sun in summer, or we spread them with sunscreen (you will also prevent sunburn); and when winter comes, we arm ourselves with gloves!

Last factor of aggression for your hands (and not least): household products! Do not immerse your bare hands in a basin full of multi surfaces cleanser (even organic) or household vinegar. The results on your skin can be disastrous. We recommend that you protect them by using household gloves, they are made for that!

  1. Bet On Complementary Care!

Regular exfoliation is a good reflex. This type of care eliminates dead skin. By erasing the dry areas, it clears the hands and reduces the tasks. Our scrub with organic snail slime has a pleasant texture, smooth to spread and rinse. Glycolic acid, naturally contained, combined with black sand from Europe and organic apricot powder, exfoliates the skin of your hands, gently remove dead cells, and promote its renewal. For irritated hands, we do not recommend the scrub and recommend a moisturizing treatment with our hand cream to soothe and heal the skin permanently.

In case of extreme dryness of the skin of the hands, in addition to the hand cream, one adopts a night mask and a dose of homoplasmic. A winning combination of care!

Beauty Gestures To Have Beautiful Hands, To The Tips Of Your Nails!

Lending your nails the attention they deserve is essential! The tips of your fingers can bring you warning signs of deficiencies. For example, if they break easily, they probably lack iron, zinc or vitamin B. Normally, a healthy nail is pinkish and slightly shiny.

Cover them with an excellent polish to sublimate your hands, it’s good, but it’s not enough! Not to mention that you may not know it, but the varnish is not always soft with our nails, especially when we put often!

Discover without delay our precious advice to have beautiful nails, and especially which breathe the health:

Once a week, for 15 minutes, you dip your nails in a bowl of hot water, with a drizzle of olive oil (to feed them) and a little lemon juice (to whiten them).

We Adopt A Nail-

a polishing ritual that respects the pin:

  1. Hydrate by offering a 2-minute bath in lukewarm water at the ends of your fingers
  2. Push back the cuticles (the small skins that are at the base nail)
  3. Once the nails dry, file your nails with a delicate movement, always in the same direction (especially no round trip that will weaken the pins!). Prefer a file made of glass or emery (metal ones are aggressive).
  4. Protect your nails by putting on a protective base. This will prevent varnish pigments from fading and yellowing your nails. The station can also have nourishing, whitening, reinforcing and specific effects according to your needs.
  5. Color with the varnish of your choice
  6. To make sure your polish lasts in time, apply a layer of “top coat.”
  7. Avoid stringing varnish poses: your nails need to breathe!

Just like face cream, hand cream must be an integral part of your beauty routine. Try to zap at least this step. We promise you that your nails will be grateful to you 😉 Late? Take your cream with you and apply it on the bus or at work! It takes barely 2 minutes, and it’s so important to have pretty good hands.

Steps For Perfect Skin Every Day!

To maintain the skin, it is not necessarily to buy the most expensive beauty products; it is essential to organize, implement its small beauty methodology. Easy to reproduce every morning, without asking too many questions … Have good automatisms, it is ideal when you are still a little in the fog! Regularity and quality are the keywords.

Between creams, serums, micellar water or tonic … we get sometimes lost a little.

To simplify everything once and for all, here are the fundamental questions that you have probably already asked yourself:

  • What are the essential products?
  • Do they serve the same thing or are they complementary?
  • In what order should they be applied to optimize their effects?

Good news, we also give you, without further delay, the answers. The time has come to understand in which order to apply facial care, to pamper every day his skin, our most substantial body, which has this fabulous ability to renew itself continuously … Follow the guide!

Step 1: Clean skin

Priority level? ESSENTIAL!

Depending on one’s skin type, one often hears the same speech:

  • For sensitive skin, light micellar water;
  • For oily skin, a suitable gel;
  • For healthy or dry skin, a natural oil;

For mature skin, sweet milk.

And if we told you that only one cleaner could suffice, and this does not matter the type of skin? Practice when there are several women in the same house. You do not believe in it? And yet, our cleansing milk with snail slime takes care of all skin types. The combination of oils and fats allows effective cleaning. As for the slime snail, it will leave your skin supple and fresh. And you smell that delicious fragrance? It is that of the white flowers and the orange tree. Happiness for the nostrils 🙂

As with each of the steps presented in this article, we advise you to avoid the use of disposable cleansing cotton, which is not environmentally friendly. There are alternatives like fabric squares, natural sponges, or … hands (very clean!).

Step 2: Wake Up And Tone The Skin, Without The Rush

Priority level? Depending on the weather and the desire!

If you use the Cleanser to clean your skin, know that this step is not obligatory, even useless. Indeed, thanks to the 10% of green snail slime present in our makeup remover, your skin regains all its flexibility and lightness; but also its hydration and its shine.

Even so, if toning your skin after cleansing is a fun part of your morning routine, we don’t wish to deprive you of it and also give you our tips for success!

For this second step, you usually have a choice between two products: a tonic lotion or, its natural equivalent, floral water (aka hydrosol).

After cleaning your skin, you can spray floral water on your face, which you can then dab with a tissue or a clean textile to absorb the excess liquid. For all types of skin, the waters of rose, blueberry, lavender, lemon balm, linden are adapted; and for mature skin are recommended those witch hazel, orange blossom, cinnamon, sage, immortal, Ylang-Ylang …

This stage of cleaning and toning of the face makes it possible to eliminate the last traces of recalcitrant makeup permanently, and in passing the dead cells, the limescale which is deposited on the skin (in contact with the water during the shower for example).

The lotion (or floral water), it, tighten the pores, brighten the complexion, tone the skin, and prepare it for future care and makeup.